by Will Courtney • photos by Jim Vaiknoras
If it wasn't for a bolt of lightning, the Stavros family might
still be getting up early to milk the
cows.
In the 1920s, the Essex family ran
a dairy farm on a scenic strip of land overlooking the salt marsh
on the Essex coast, but when the barn caught fire in a storm in 1930,
the livestock was lost and the farm destroyed. Left with a wide stretch
of land, and not much to do with it, the family asked Eugene “Skip” Wogan,
then the pro at the Essex County Club in Manchester, to design a
golf course on the land. Wogan studied under the pre-eminent course
designer of the time, Donald Ross.
"It was as if Donald Ross designed the course," said George
Stavros, who began working at the course full-time in 1953.
From the ashes of the dairy farm, Jim
Stavros, George's uncle, opened Cape Ann Golf Club in 1931, in the
height of the Depression. And with that, a life of early mornings,
long hours and little time off during the warm-weather months was
set in motion for future generations. In many ways, a family’s
life of running a golf course is not unlike farming, right down to
the reliance on the weather. Instead of cows they now just rely on
fairway mowers to help keep the grass short.
The Stavroses livelihood is not a unique
one on the North Shore. Despite trying economic times, entire families
still rise with the roosters and cut grass well into the evening
hours. There’s the Kattars at Merrimack Golf Club in Methuen,
the Koens at Evergreen Valley in Newburyport, the Broxes operate
Hickory Hill in Methuen, the Murphy’s at Garrison Golf Center
in Haverhill, the Mellons at Amesbury Golf Club, the Tarrs at Wenham
CC, the Browns over at Middleton GC and the Trulls at Trull Brook
in Tewksbury, and, of course, there’s Bill Flynn’s sprawling
golf empire of three courses, just to name a few.
All Hands on Deck!
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| Cape
Ann GC in Essex is typical of
many family owned clubs in that
every member of the family helps
out. Clockwise from top left:
Norrie Stavros runs the pro shop
while her son, Jim Jr., serves
as the club’s resident
computer expert. Jim Stavros
uses new and old machinery to
keep the course in shape and
his sister, Mary, tends bar at
the club’s Fairway Pub. |
Today at Cape Ann, it’s George’s son, Jim, who runs the
course. George serves as the course’s patriarch after handing
over the keys to the next generation and it’s safe to say that
you can’t swing a 5-iron these days on the challenging nine
without hitting a Stavros in your back
swing.
Along with Jim, there’s his brother John who serves as the
course’s assistant super. Stroll into the course’s Fairway
Pub and you will likely find the smiling face of Mary Hickey, Jim’s
sister, who bartends and cooks. Their brother George Jr. helps out
too.
Jim’s wife Norrie manages the food and beverage operation.
Sons Jimmy, 23, and Tyler, 21, work at the course and will one day
take it over. Both have been around the course since they were old
enough to walk and now typically work 7 to 3 in the summers, and
get a day or two off each week. They might be in the restaurant one
day, or on the course another day.
Each generation not only brings new
music to the pro shop, but a new skill set as well. In the new computer
age, both Tyler and Jimmy take care of the club’s online needs,
much to the relief of their father.
“I don’t even know how to use the thing,” Jim Sr.
says with a smile.
“It’s in their DNA”
In many ways, the biggest threat to
family golf courses these days is not having another generation
to take over. For 70 years, through the Depression, war and recession,
Cape Ann Golf Club has survived. The business principles at family-owned
golf courses are the same – good service at a good price.
Operating the course has become part of the family’s DNA.
That’s what happens when you inherit your career. Jim Stavros
has never had another job, and he doesn’t want one.
“I like coming to work in the morning,” he said. “There’s
nothing like getting out here early on summer mornings. The smell
of the grass, you hear the birds, and watch the sun come up over
the ocean. It’s not too tough to take.”
You will get no argument on that point
from Mike Mellon, a member of the third generation of Mellons to
run Amesbury’s only golf course, he grew up in a house a few
hundred yards from the first tee.
“I always wonder what it would be like to do something else,” he
said with a smile. The reality is, however, that he likely never
will as he seems destined to follow in his father Butch’s footsteps.
“I don’t think he’ll ever retire from this place,” Mike
said of his father, who has worked at the course since the 1950s.
Like the Stavroses, the Mellon family
makes up much of the staff at Amesbury. Butch, son of Albion Mellon,
who bought the member-owned course in 1960, still does the books
and serves as the boss. Butch’s wife Roberta runs the kitchen
at the clubhouse and Mike’s sister Maria works around the clubhouse
too.
Over at Evergreen Valley in Newburyport,
Ethel Vitale can still be found behind the counter in the pro shop
most days, while her daughter Donna Koen and her husband Dan and
their son Jeff all help to hold things together.
Brothers Kevin and George Kattar, whose
father George took over Merrimack Golf Club in 1971, are also staples
around the course.
Early risers
The superintendents, typically the
owners’ sons who inherited the job whether they asked for
it or not – Mike Mellon, Jim Stavros, Kevin Kattar, etc. – are
up with the sun. The alarm clock goes off at 4:30 a.m. and waking
up early simply becomes habit. Once they arrive at the course,
the work starts right away.
“In the summer, you start mowing in the dark,” Mellon
said.
Though they specialize in mowing and
caring for their fairways and greens, each at some point has also
been a mechanic, sprinkler repairman, ditch-digger or any other job
that is required. The day isn’t necessarily intense, but it’s
long. The summer season means 10 to 12 hour days, if not longer.
They all say with pride that working
with family is one of the perks, but most quietly add that it isn’t
always easy. Business and family don’t always mix well; especially
when you’re working long hours seven days a week all summer
long with no vacation in sight.
“It’s not like you can pack up the station wagon at noon
on a Friday,” Jim Stavros noted.
No time for the beach
Dave Whipple has been around Candlewood
Golf Club in Ipswich all his life, and has run it for the last 55
years. In all that time he says that he’s never really known
an extended summer vacation.
“Maybe a day or two,” Whipple said. “In a business
like this, you have to be around.”
Time off comes in winters. That’s a time to catch up on some
maintenance to machinery and other odd jobs, but inevitably most
end up back at the course most days for something. Jim Stavros figures
he’s back at Cape Ann almost every day in the off-season.
“The first few weeks (of winter) you enjoy … then you are bored,” added
George Stavros with a chuckle.
Whipple, for one, disagrees.
“I’m one of the few people who likes winter,” he said of
the forced break to his daily routine. “It’s fine with me.”
As a rule, all of them seemed to have
played a lot of golf when they were younger, but as adults, they’re
lucky to get out once a week. Jim Stavros says he plays Thursday
mornings, but that’s usually it.
“There’s just no time,” he said.
Family fundamentals do not
change
While each family runs their specific
course differently, when asked about the lessons that they have learned
from the previous generation they all strike the same chord.
George Kattar Jr. of Merrimack Golf
Course said his brothers and sisters learned it from his father,
George Sr., at an early age.
“The Golden Rule,” Kattar said. “Treat others as
you’d want to be treated.”
Bob Flynn, who runs Far Corner Golf
Club in Boxford, learned the same lesson from his father, Bill, a
local legend in the golf business who owns Far Corner, Windham Country
Club in Windham, N.H., and Lakeview Golf Club in Wenham. His daughter
Jo Anne runs Windham, and his son Mike runs Lakeview.
“We pride ourselves on everybody being very friendly,” Bob
Flynn said. “We want you to have a good day and walk away with
a smile.”
Customer relations is just one part
of his father’s successful equation, however, as Bob Flynn
is quick to point out.
“Hard work and a lot of long hours,” he said.“ My
dad would work every day except Christmas.”
Tightening economy adds another burden
With
very little wiggle room in most of
their budgets, it’s that
same rigorous work ethic that helps get these courses through the
lean times. To stay afloat financially some family-owned courses
are reinvesting in their future, while others are tightening their
belts.
The Kattars have made sweeping changes
to their 18-hole, Donald Ross layout, funded by the development of
74 homes around the course. The changes are ongoing, but when done,
they will include a state-of-the-art clubhouse fit for weddings and
other functions. The greens have been widened, the wet spots turned
into ponds and swales added to the once flat fairways.
At Far Corner, Bob Flynn says the course
is “holding steady.” He doesn’t think there are
fewer golfers, “just a lot more golf courses. In the last 10
to 12 years, 20 different golf courses have opened up within 15 to
20 miles from here. I think that’s one of the biggest changes.”
The Flynns have also re-invested in
the course, adding nine holes to make it a 27-hole layout and in
the process opening up the popular track in West Boxford to even
more golfers. Whereas before it was difficult to get a tee time,
Flynn says now people can get on the course any time, and play any
combination of two of the three nine-hole layouts.
“It makes us unique. Last year I couldn’t believe how
many new faces we saw,” Flynn said.
At Cape Ann, business went up 20 percent
last year due to some more simple changes. For the first time, the
course offered tee times. And rather than charging $15 per driving
cart, they began to charge $8 per rider, so single riders tcould
afford to go out on their own. They also have added an early-bird
special before 10 a.m. It’s another lesson Jim has learned
from his father.
“You have to be accommodating,” George Stavros reminds.
Mike Mellon admits that memberships
are down in Amesbury, and so is business to some extent. Home building
companies have approached them, but so far the Mellons have resisted
any temptation.
“It makes it tough, because we don’t have a big budget,” he
said, “but what people like about this place is that there
are basically no houses on the golf course. You’re out in the
woods playing golf.”
That keeps people coming back, and
if golf continues its apparent plateau in terms of interest, the
Mellons will adjust. The term most families use when it comes to
riding out the good times and bad is “tightening the belt” and
they know how to do it with the best of them. After all, Cape Ann
and Candlewood have ridden out the Depression, World War II and recessions.
“It couldn’t get any worse than World War II,” Whipple
reminds. “No one was playing golf then.”
Whipple’s family returned to farming during that time. The
Stavroses invested in their course, or more accurately, pulled out
a little equity. By taking down a hill on the course, the family
was able to sell the granite. Today, the hill that used to serve
as the eighth fairway is now part of the foundation of a bridge on
Route 128 in Gloucester.
But while Cape Ann seems prepared to
make a living for another generation of Stavroses, Candlewood appears
to be nearing its end, as Whipple, 72, has no heir apparent. “Property
taxes have made it more and more difficult to make a profit at Candlewood,” Whipple
says adding, “I’ve tightened my belt enough.”
Whipple says he will likely sell the
course in the coming years, but he doesn’t want to see a series
of homes sprout up on the 33 acres. His father Lester transformed
the farmland when Dave was three-years-old and designed the course.
Seven decades later, Dave thinks he might like to return it to its
original purpose.
“Maybe a horse farm,” he says with a wry smile. Looking
back at a lifetime on the course, he feels satisfied.
“It’s nice that we’ve been around all this time.
We’ve never tried to be glamorous. We’re just a little
nine-holer that’s good for a quick nine, good for beginners,
good for ladies and juniors. John Updike started playing here. Charlie
Volpone, the great professional, broke 40 for the first time playing
here as a 12-year-old. Stuffy McInnis, the star major leaguer, still
holds the course record – 27.
“I’ve met a lot of interesting people. You can’t
replace that,” he added, leaning back in his chair in the tiny
clubhouse as golfers come and go.
“It’s been a good life.
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| Dave Whipple is not sure if he can keep popular
Candlewood GC in the family. |